Thursday, February 12, 2009

Just Another Small Way of Saying, "We Own You"

$1.25 is not a good price for a 20 ounce soft drink. Yet every day, students all over the UNR campus shell out their hard-earned (or daddy-given, as the case too often seems to be) cash for one of these delicious concoctions of diabetes and heart disease.

At least, that's how it was until the Fall semester of 2008. It was at this time that the University of Nevada decided to, once again, show the students who's boss. The price was raised to $1.50 for a 20-ounce bottle. The price of cans, however, remained at 75¢/12 oz. Since that semester, I have noticed a sharp drop in the number of students walking around campus with a bottle, and increase in the number of students walking around with cans. And why not? Is the "convenience" of a re-sealable vessel of refreshment really worth an extra 5¢/4 ounces? Apparently, not to the students of UNR.

So it would seem, at first glance, that the students won. Rather than the university raking in that extra 5¢/4 ounces on the jacked-up bottle prices, students outsmarted the administration and simply switched to cans! Haha!

Wrong. This is all part of the University administration's master deception. For you see, while students only begrudgingly shelled out 25¢/4 ounces in the superior vessel of a bottle just 8 months ago, they now joyously (and some think, "deviously") shell out the same for an inferior can. It's a win for the U's profits all around: they now sell more of the higher-profit-margin cans, and still sell a few bottles at a now-increased profit margin.

There is one clear winner in this whole ordeal: me. Because I don't buy soda out of machines. Ever.

1 comment:

Ben said...

The only non-bulk way to buy soda is from the fountain at 7-11. Everything else is a royal ripoff, and those students you observe have no concept of how far a dollar should take them on "pop" when you can get a 24-pack of 12 oz. cans for $5-6. I hate stupid people. I understand desperation, but vending machines and convenient stores on a regular basis are a terrible waste of valuable caffeine/sugar money. It is a symbol of your idiocy when carrying around cans and bottles that I KNOW you overpaid for.