At least, that's how it was until the Fall semester of 2008. It was at this time that the University of Nevada decided to, once again, show the students who's boss. The price was raised to $1.50 for a 20-ounce bottle. The price of cans, however, remained at 75¢/12 oz. Since that semester, I have noticed a sharp drop in the number of students walking around campus with a bottle, and increase in the number of students walking around with cans. And why not? Is the "convenience" of a re-sealable vessel of refreshment really worth an extra 5¢/4 ounces? Apparently, not to the students of UNR.
So it would seem, at first glance, that the students won. Rather than the university raking in that extra 5¢/4 ounces on the jacked-up bottle prices, students outsmarted the administration and simply switched to cans! Haha!
Wrong. This is all part of the University administration's master deception. For you see, while students only begrudgingly shelled out 25¢/4 ounces in the superior vessel of a bottle just 8 months ago, they now joyously (and some think, "deviously") shell out the same for an inferior can. It's a win for the U's profits all around: they now sell more of the higher-profit-margin cans, and still sell a few bottles at a now-increased profit margin.
There is one clear winner in this whole ordeal: me. Because I don't buy soda out of machines. Ever.